SAN DIEGO – Mar. 31, 2008 – The results are in, and what customers want are easy-to-use and effective cleaning products when it comes to caring for granite countertops and other natural stone surfaces.
Granite Gold® is meeting that need by offering specially formulated products intended for use exclusively on stone surfaces. Consumers have responded by awarding the company’s granite cleaner, Granite Gold Daily Cleaner®, and granite polish, Granite Gold Polish®, with the Cooking Club of America’s Member Tested and Recommended Seal of Approval.
The Cooking Club of America – a national club made up of 500,000 members – allows consumers to test and provide feedback on food or other kitchen-related products. Based on a scale of one to 10, club members submit responses to 10 product criteria, including packaging, price and performance, which are tallied to determine consumer approval ratings.
87 Percent of Participants Recommend Granite Gold Polish and Granite Gold Daily Cleaner to a Friend
Granite Gold Daily Cleaner and Granite Gold Polish, both made for use on granite and all other natural stone surfaces, received an 87 percent approval rating, with most consumers noting both products’ effectiveness. The easy-to-use products – each of which comes in a 24-ounce pump bottle – also earned a high rating for quality and ease of use. In order to receive the Seal of Approval, at least two-thirds of testers must recommend the product.
“The Seal of Approval lets us know that we’re delivering in the areas of product performance, price and convenience,” said Granite Gold President and CEO Lenny Sciarrino. “We will continue to offer high performing, user-friendly products for all consumers to properly care for their natural-stone surfaces.”
The results will be published in the April/May issue of Cooking Pleasures magazine. To learn more about Granite Gold Polish, Granite Gold Daily Cleaner and other Granite Gold products, consumers can visit www.granitegold.com.
Granite Gold granite cleaners and other stone-care products are specially formulated and developed by stone care professionals with more than 40 years of experience in the natural stone industry. The products are designed for use on granite, marble and all other natural stone surfaces. They are also effective when used on natural quartz surfaces and can be safely used on ceramic or porcelain tile and grout. This unique product line, which contains the highest grade of quality ingredients, is user-friendly, and safe for the environment. For more information, visit www.granitegold.com or call 800/475-7866.