Granite Gold® is entering its second decade with a fresh, new look on its line of granite cleaners and other stone-care products.
Granite Gold Inc.’s consumer packaging initiative builds upon its current packaging with further emphasis on connecting with retail customers. Packaging for each Granite Gold brand stone-care product now includes a rich lifestyle image to help retail customers easily identify Granite Gold products’ intended uses and benefits. New product packaging also includes more descriptive and appealing content that demonstrates both the strength and expertise of the Granite Gold brand. Further, this initiative also includes refined product instructions as well as Granite Gold contact information for retail customers seeking advice on caring for their stone surfaces.
Key changes of this initiative include the maintenance of brand prominence, enhancement of each product name, and emphasis of critical product benefits on the new label front. Additionally, improved packaging highlights Granite Gold as a family company, communicates health and safety, and simplifies directions on the new label back.
“We’ve enjoyed a decade-long history of educating retail customers on the need of proper care and maintenance of their stone surfaces, and this particular initiative is one of many we’re kicking off in 2014 as we start the next decade as the brand and product of choice in stone care,” said Granite Gold Inc. President/CEO and Co-Founder Lenny Sciarrino.
As a phased, rolling implementation, consumers will start to see new packaging in the first quarter as existing inventory of product with old labels is depleted. Rounds Design of Vancouver, Wash., was principal creative director on the package design.
Granite Gold brand granite cleaners and other stone-care products are available in grocery, hardware, mass merchant and specialty store channels throughout the U.S. and internationally. To find a retailer that carries Granite Gold, visit the Store Locator at GraniteGold.com.