Granite Gold National Distribution Increases With Addition
of Supervalu Stores

SAN DIEGO – Jan. 25, 2012 – Granite Gold’s distribution continues to broaden with the addition of national grocery retailer Supervalu. Supervalu stores range from hard discount to traditional and premium grocery formats.

Some commonly known Supervalu stores across the U.S. such as Albertsons Southern Californian and Inter-mountain region stores, Cub Foods in Minneapolis/St. Paul and Jewel-Osco in Chicago will now be carrying Granite Gold Daily Cleaner, Granite Gold Polish and the new Granite Gold Specialty Cleaner. The Specialty Cleaner is as safe alternative to effectively clean mirrors, glass and stainless steel without harmful overspray damaging natural-stone surfaces. The expanded distribution brings Granite Gold to more than 7,000 grocery, hardware and specialty stores throughout the U.S. Granite Gold is also distributed in Canada and the U.K.

“Like we stated a few months ago when we announced growth in our distribution, Granite Gold brings tremendous value to consumers looking for great, safe and easy-to-use products and to customers looking for strong dollar and volume sales,” said Granite Gold CEO and President Lenny Sciarrino.

Granite Gold recently added Harris Teeter, the food market chain comprised of more than 200 stores across the Southeast, District of Columbia, Delaware and Maryland; more than 480 Winn-Dixie locations; and 57 Bashas’ stores across Arizona. Around the same time, Granite Gold expanded its line of easy-to-use products to include Granite Gold Grout Cleaner, Granite Gold Shower Cleaner, Granite Gold Outdoor Stone Cleaner and Granite Gold Daily Cleaner Refill.

For a complete list of Granite Gold products, please visit www.granitegold.com/product_overview.html. All of the Granite Gold products are non-toxic, pH-balanced, environmentally friendly and biodegradable.      

Founded by Sciarrino and cousin Lenny Pellegrino, Granite Gold gives consumers a safe alternative to typical household cleaners, which damage natural-stone surfaces. Sciarrino and Pellegrino, who grew up in the natural-stone industry and have more than 40 years’ experience in fabrication and restoration, first launched Granite Gold in their native San Diego in 2003 in response to constant requests from customers for a gentle, effective way to care for their investment in natural-stone surfaces.

About Granite Gold

Granite Gold is the brainchild of cousins Lenny Sciarrino and Lenny Pellegrino, whose grandfather moved to the United States in the 1950s, bringing with him an Italian heritage synonymous with expertise in the stone industry that he passed on to generations.

Pellegrino took that early upbringing to build what is today a pre-eminent Southern Californian stone restoration and maintenance company, Pellegrino Stone Care, and Sciarrino took his rearing to run the operations of his family business, European Wholesale Countertops, known domestically and internationally as an authority in stone fabrication and installation. Pellegrino spent years developing a solution – testing and retesting a variety of formulas to come up with a product that would work on the numerous types of natural-stone surfaces. With the first Granite Gold in hand in 2003, Pellegrino partnered with his cousin to market Granite Gold. The two started by providing the product to their own customers, and then grew to local retailers and Internet sales. Word of mouth caught on, coupled with the rising nationwide popularity of granite and other natural-stone surfaces in new and remodeled homes, and soon the Granite Gold cleaning and maintenance system was gradually making its way to store shelves across the country.

The experts in stone care quickly brought on another expert into the family business, Scott Martin, to help bring Granite Gold to the mass market. With 16 years' senior-level sales experience behind him at WD-40 Co., where he was the senior vice president responsible for U.S. and Latin America sales operations, Martin built a strategy with the cousins that today has Granite Gold in all 50 states, Canada and the United Kingdom.

For more information, including product images, visit www.granitegold.com or call 800-475-7866.

Specialty Cleaner Deep Cleans Delicate Objects While Protecting Stone

Easily Clean Glass and Stainless Steel Without Harmful Overspray

SAN DIEGO (Jan. 10, 2012) – Overspray from typical glass and stainless steel cleaners can lead to expensive repair or replacement of natural-stone surfaces such as countertops, vanities, and tub surrounds and walls.

The same family of experts who made cleaning and maintaining granite, marble and other natural-stone surfaces in the home quick and easy is also helping protect these surfaces from harmful overspray. The 24-ounce Granite Gold Specialty Cleaner, the latest innovative solution formulated by stone-care experts Lenny Sciarrino and Lenny Pellegrino, deep cleans delicate fixtures such as stainless steel appliances, kitchen and bathroom fixtures, mirrors, and glass without worry of overspray damaging natural-stone surfaces.

“Overspray from common household cleaning products can damage the protective seal on natural stone, and that will lead to deterioration and costly repair or replacement,” said Granite Gold President and CEO Lenny Sciarrino, who founded the stone-care products company with Pellegrino to give consumers a safe alternative to typical household cleaners. “The Specialty Cleaner resolves that concern. It deep cleans those delicate fixtures, and the overspray is safe on stone.”

Suggested retail price for the Granite Gold Specialty Cleaner is $4.99-$6.99. Granite Gold products are available at grocery, hardware and specialty stores across the U.S. For a more convenient solution, Granite Gold is also sold directly at www.granitegold.alice.com. Granite Gold is safe for all food-preparation surfaces, non-toxic, pH-balanced and biodegradable. Consumers can receive expert advice from Granite Gold by checking out Stone Care 101 at www.granitegold.com or by submitting questions about stone care to stonecare@granitegold.com.

About Granite Gold

Granite Gold is the brainchild of cousins Lenny Sciarrino and Lenny Pellegrino, whose grandfather moved to the United States in the 1950s, bringing with him an Italian heritage synonymous with expertise in the stone industry that he passed on to generations. Pellegrino took that early upbringing to build what is today a pre-eminent Southern Californian stone restoration and maintenance company, Pellegrino Stone Care, and Sciarrino took his rearing to run the operations of his family business, European Wholesale Countertops, known domestically and internationally as an authority in stone fabrication and installation.

Top-Selling, Natural-Stone Care Experts Make Shower,
Grout and Patio Cleaning Look Easy

SAN DIEGO, (July 12, 2011)
Showers, grout and outdoor patios are likely among the most tedious, grime-filled cleaning projects for most households.

When there is stone involved, the family of experts who made cleaning and maintaining granite, marble and other natural-stone surfaces quick and easy is making shower, grout and patio upkeep just as pain free. The Granite Gold Grout Cleaner, Granite Gold Shower Cleaner, Granite Gold Outdoor Stone Cleaner and Granite Gold Daily Cleaner Refill are the newest innovations by stone-care experts Lenny Sciarrino and Lenny Pellegrino, who founded Granite Gold to give consumers a safe alternative to typical household cleaners, which damage natural-stone surfaces. Sciarrino and Pellegrino grew up in the natural-stone industry and have more than 40 years experience in fabrication and restoration.

The 64-ounce Granite Gold Outdoor Stone Cleaner quickly and safely cleans exterior patios and decks without damaging natural stone. Easy to use, the Granite Gold Outdoor Cleaner simply attaches to a garden hose for rinsing and washing. It is safe to use on all natural-stone and concrete patios, decks and driveways, and it will not harm plants, animals, siding or plastics.

Everyday bathroom cleaners contain harsh chemicals detrimental to natural-stone and tile surfaces such as shower walls and tub surrounds. The 24-ounce Granite Gold Shower Cleaner, however, is specially formulated to deep clean without damaging natural-stone surfaces. Safe on shower fixtures, regular use will help prevent mold, mildew, soap and hard water deposits from attaching to natural stone surfaces.
The Granite Gold Grout Cleaner answers the questions of many homeowners looking for a cleaning product that removes grease, oil, dirt and soap scum that will not damage or discolor the grout.
The 24-ounce cleaner is formulated to clean grout for natural stone, porcelain, ceramic and glass.
It is safe to use on colored grout and comes with a grout cleaning brush.

The Granite Gold Daily Cleaner Refill comes in a 64-ounce container and is in response to the popularity of the Granite Gold Daily Cleaner - the top-selling, dollar-generating, stone-care cleaner in U.S. grocery stores, according to 2010 Nielsen data. The streak-free formula safely deep-cleans granite, marble and other natural-stone surfaces, and quartz surfaces such as Silestone, and it leaves a fresh citrus scent.

"Some household cleaning projects are just time intensive and back breaking. With these new products, we're helping make cleaning the shower, grout and outdoor patios much easier, and with the Daily Cleaner Refill, we're helping people save money on those spills and quick clean-up jobs," said Lenny Sciarrino, president and CEO of Granite Gold.

Consumers can also receive expert advice from Granite Gold by checking out Stone Care 101 at www.granitegold.com or by submitting questions about stone care to stonecare@granitegold.com. "From our grandfather to our parents, they taught us the importance of taking care of people, and that includes answering their questions on how to properly take care for their stone surfaces - whether it's about stains or etch marks," Sciarrino said.

Suggested retail price for the Granite Gold Outdoor Stone Cleaner is $16.99-$18.99; Granite Gold Grout Cleaner is $7.99-$9.99; Granite Gold Shower Cleaner is $5.99-$7.99; and Granite Gold Daily Cleaner Refill is $14.99-$16.99. Granite Gold products are available at grocery, hardware and specialty stores across the U.S. For a more convenient solution, Granite Gold is also sold directly at www.granitegold.alice.com. All of the products are non-toxic, environmentally friendly, pH-balanced and biodegradable.

Granite Gold featured advertiser at Fashion Show Mall in Las Vegas

Stone-Care Experts Increase Distribution With Leading Online Consumer Store Alice.com

SAN DIEGO, (May 23, 2011) - Granite Gold is making it easier for consumers to get their hands on the top-selling line of stone care products - a partnership with Alice.com.

Granite Gold is the innovation of two family members whose familiarity with natural-stone surfaces spans three generations. Lenny Pellegrino, vice president and founder of Granite Gold, started and built Pellegrino Marble Co., a stone-care and restoration business in San Diego, nearly 20 years ago while cousin Lenny Sciarrino, CEO of Granite Gold, had spent nearly two decades helping the family business, European Wholesale Countertops. The two have spent most of their lives in the stone care business and have nurtured Granite Gold into the best-selling stone care brand sold in U.S. grocery stores. The cousins first launched Granite Gold in their San Diego hometown in 2003, after growing requests from their own customers for an easy, safe and reliable way to care for their investment in natural-stone surfaces. Fast-forward to 2011, Granite Gold products can be found throughout the U.S. in grocery, hardware and specialty stores.

"We're the only brand of stone care products made by people who truly understand what it takes to properly care for and maintain natural-stone surfaces. Consumers make a significant investment in their stone surfaces - upward of thousands of dollars - and we developed Granite Gold so they can care for them as easily as we would if they hired us to come in to do it," said Sciarrino. "Consumers are continually shifting more toward technology for their purchase decisions, and with Alice.com, we're making it easy for them by having Granite Gold shipped directly to their homes."

Alice.com, a retail platform that enables leading manufacturers to sell direct to their end customers with always free shipping, will carry Granite Gold's Daily Cleaner and Daily Cleaner Refill, Polish, Stone & Tile Floor Cleaner, Shower Cleaner, Daily Wipes, Grout Cleaner with Brush, and Sealer. In addition to carrying Granite Gold on its site, Alice.com will power the Granite Gold storefront at GraniteGold.com.

The Granite Gold stone care system is designed for use on granite, marble and all other natural-stone surfaces. They are also effective when used on natural quartz surfaces and can be safely used on ceramic or porcelain tile and grout.  Granite Gold contains the highest grade of quality ingredients, is user-friendly, non-toxic and safe for the environment. 

About Granite Gold

Granite Gold is the brainchild of cousins Lenny Sciarrino and Lenny Pellegrino, whose grandfather emigrated to the United States in the 1950s, bringing with him an Italian heritage synonymous with expertise in the stone industry that he passed on to generations. Pellegrino took that early upbringing to build what is today a pre-eminent Southern Californian stone restoration and maintenance company, Pellegrino Marble Co., and Sciarrino took his rearing to run the operations of his family business, European Wholesale Countertops, known domestically and internationally as an authority in stone fabrication and installation.

Pellegrino spent years developing a solution - testing and retesting a variety of formulas to come up with a product that would work on the numerous types of natural-stone surfaces. With the first Granite Gold in hand in 2003, Pellegrino partnered with his cousin to market Granite Gold. The two started by providing the product to their own customers, and then grew to local retailers and Internet sales. Word of mouth caught on, coupled with the rising nationwide popularity of granite and other natural-stone surfaces in new and remodeled homes, and soon the Granite Gold cleaning and maintenance system was gradually making its way to store shelves across the country.

The experts in stone care quickly brought on another expert into the family business, Scott Martin, to help bring Granite Gold to the mass market. With 16 years' sales experience behind him at WD-40 Co., Martin built a strategy with the cousins that today has Granite Gold in all 50 states, Canada and the United Kingdom. For more information, visit www.granitegold.com or call 800/475-7866.

About Alice.com

Alice.com provides eCommerce and interactive marketing services exclusively to the Consumer Packaged Goods industry. Hundreds of the world's leading CPG manufacturers currently use the Alice.com platform to sell their products direct to consumer, leveraging a unique online service that provides always free shipping, automatic coupons, and a reorder queue that makes it easy to avoid the chore of running out to the store for household essentials. Alice.com is privately held and headquartered in Middleton, Wis.

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